As a small business brand photographer in Boston, I get asked this question a lot. What is a personal brand session and do I need one for my business? A personal brand session is a photography session customized to capture your unique brand story. Every company has a different WHO, WHAT, WHEN, WHERE, WHY, and HOW. In our increasingly digital world, consumers are wanting to know more about the brands they invest in.
The answer for this varies from company to company but some common times are:
“I only need an updated headshot, not all that other stuff”. This is a common phrase I hear from my branding clients. Sure, if you work for a huge company and don’t own your own, you can definitely get away with solely updating your headshot. If you are a small business owner or an entrepreneur, I am here to tell you that getting only a headshot is doing yourself a disservice.
Successful brands have an online presence that goes way beyond one image of their face.
Think about the brands you follow in your personal life! The ones you continually check in with on Instagram or Facebook. Which brands actually grab your attention with their newsletters? It’s the brands that inject their personal story into their advertising. They’ve created a unique brand voice that might be witty, raw, or quirky. Those brands have honed in on who their target audience is and they are speaking directly to them.
What each brand does with their images can vary based on what type of service they are. My clients commonly use their headshots, behind-the-scenes, and product images for:
(and many more areas!)
YAY! I can’t wait to hear more about your unique brand story and start brainstorming for your session. Because brand sessions are extremely personal, a great place to start is with a phone call. Fill out my contact form here and let’s schedule a time to chat!
"To say that I love each one would be cliche and a total understatement, but seriously... She nailed it. Being a photographer myself, I am very picky and searched dozens of photographers before coming back to lyndsay and booking her and I am so glad I did. I can't even remember the last time I hired a photographer and was this in love with the images and unable to pick just a few favorites. Thank you, lyndsay, for making the photo session easy (with 3 kids), fun and providing this mama memories for a lifetime.”
"Our images are so special and really captured our joy and the sweet personality of our little girl. Lyndsay did a great job going beyond the typical posed shots and making our photos feel authentic. We will treasure them forever."
- amanda, northborough
"We have done multiple sessions (family and newborn) and we’re so happy with the results. Lyndsay makes you feel comfortable and is able to truly capture the moment. We will have her prints hung in our house for years to come."
- beth - framingham
"We've done it all - newborn, maternity, cake smash, family photos - and every single time we are amazed by the quality of the end product. Lyndsay captures beautiful moments that we will treasure forever!"
- nicole - framingham