It’s a question many small business owners and entrepreneurs ask. As a professional commercial photographer, I can confidently tell you it’s worth the investment!
Your website is one of the first impressions people will get of your business. Beyond streamlined design and excellent copy, you need images that make people feel an immediate connection.
Customers want to know, like, and trust you before buying your product, booking your service, or reaching out to schedule a call.
No matter how excellent your work is, a website with DIY photos (or no photos at all) can make you look more like an amateur.
When they don’t see the faces of your team, snapshots of your process, or interiors of your location, it can make them uneasy.
Professional stock photographs can be beautiful, but they intentionally lack personality to make them flexible for many uses. That’s why stock photos often fall short on small business websites. They take up valuable space but communicate nothing about your unique vibe and what sets your brand apart! Plus, anyone can purchase your chosen stock photos, including your competitors. Seeing the same images associated with multiple businesses can confuse potential clients.
Even if hundreds of others do what you do, the thing that makes your small business stand out is YOU. Professional brand photography can capture the personality, values, people, and processes that make your business unique.
Believe it or not, most people can distinguish between a stock image and a personal brand photograph.
Seeing your smiling face as you sit in your actual workspace builds connection. Staring into the dead eyes of a picture-perfect model posing in a generic desk chair . . . does not. And who doesn’t love a behind-the-scenes look at how you make your product or work with clients? These are the images that build excitement for your brand.
Your customers and clients are likely looking at many websites as they search for the solution to their problem. As they open tab after tab on their browser, the sites that pair clear copy with professional images will stand out.
In a consumer survey conducted by BrightLocal, sixty percent of the respondents said they were more likely to consider or contact local businesses based on the images in the search results!
The more visually appealing your site is, the longer people will stick around (hello, awesome SEO boost!). When you plan your brand photography session, you can select wardrobe, backgrounds, and props that complement your web design and work within your brand color palette.
By unifying the look of all of the images throughout the site, your site will immediately look more professional—giving an instant boost of confidence to anyone considering doing business with you.
Instead of searching for photos that are close to what you need, you can plan out the precise shots to support your site design and goals.
Need a full-width hero image that immediately draws people in and has room to overlay a tagline? We can specifically create that! Want a photo of your process that captures your passion for your work and makes people beyond excited to reach out and book a call? We can create that too!
A business website needs to build connection and convert visitors to customers. Engaging images that show your service or product in action can give people the exact info they need to navigate your site and take action easily.
In addition to working wonders for your website, having a collection of branded images will also help you build consistency across all of your marketing channels and materials.
You can use brand photography in your:
The bottom line?
Successful small businesses must show up authentically on all platforms—website included—and professional branding photos help them do it well.
Want to learn more about how I can help you set your brand apart with dynamic, joyful, vibrant commercial photography?
"To say that I love each one would be cliche and a total understatement, but seriously... She nailed it. Being a photographer myself, I am very picky and searched dozens of photographers before coming back to lyndsay and booking her and I am so glad I did. I can't even remember the last time I hired a photographer and was this in love with the images and unable to pick just a few favorites. Thank you, lyndsay, for making the photo session easy (with 3 kids), fun and providing this mama memories for a lifetime.”
"Our images are so special and really captured our joy and the sweet personality of our little girl. Lyndsay did a great job going beyond the typical posed shots and making our photos feel authentic. We will treasure them forever."
- amanda, northborough
"We have done multiple sessions (family and newborn) and we’re so happy with the results. Lyndsay makes you feel comfortable and is able to truly capture the moment. We will have her prints hung in our house for years to come."
- beth - framingham
"We've done it all - newborn, maternity, cake smash, family photos - and every single time we are amazed by the quality of the end product. Lyndsay captures beautiful moments that we will treasure forever!"
- nicole - framingham
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[…] Your website is one of the marketing channels that will benefit the most from custom brand photograp…. Assess the layout of your site. Will you need a full-width homepage hero image? Headshots of all of your team members? Also, consider the colors in the site design. Choose outfits and backdrops that complement the design and fit in naturally with the overall look. […]